Naples Real Estate Agents
The David Team
From Broker/Agent Magazine Sept '05
by Susan Gonzalez
Try walking on one of the best beaches in the world at the Naples Pier during sunset and you will quickly realize that star Naples real estate team, Sharon and Art David, win more than just points for living the Southwest Florida lifestyle. Dedication, perseverance and the ability to have fun in their professional lives are just some of the qualities that come to mind when getting to know the Davids. Much like the sunsets, the pair never ceases to amaze colleagues, clients and friends when it comes to their warm and welcoming manner in both their personal and professional lives. Art and Sharon give the word "real" in real estate a whole new meaning.
Partners inside and outside of the office, the Davids have earned the respect of their clients and real estate peers since coming to Naples four years ago from New Jersey. They have been top-producing members of the President's Elite for 2003, 2004 and already for 2005, which places them in the top 4% of all Coldwell-Banker Agents worldwide. They have also been named by Gulfshore Life Magazine as 2005 Five Star Best in Client Satisfaction Real Estate Agents. In addition they were invited to work for Coldwell Banker Previews International located on prestigious Fifth Avenue in downtown Naples. To work in one of only five Previews offices in the state, agents are required to have attained a high level of experience and sales production before invitation. These accomplishments mean just as much as the relationships they've formed in the business. For the David Team "Its not just the sticks and bricks of real estate, but the people."
Whether serving customers with gulf front estate homes, gated golf communities to starter condos and coach homes, "location isn't important to us; we go where our customers want to be," says Art, "every customer deserves good service. We promise to find each customer his/her very own perfect home in paradise." "Its not about the deal for us," says Sharon, who along with Art, has more than 18 years of real estate experience.
The Davids attribute much of their success to excellent training in the beginning of their real estate careers back in New Jersey. Reflecting on the early years, Art and Sharon recall that building a successful real estate business takes time and perseverance. In fact, the Davids started in real estate while continuing their other careers. Sharon sold furniture to colleges and hospitals, covering a huge territory from New York to Maryland. Art was a high school English and TV Production teacher and also a summer lifeguard at Jones Beach in New York.
In the late 80's, not many people had their own personal computers, let alone the ability to create their own marketing materials. Art saw this as an opportunity to increase their competitive advantage in real estate by learning as much as he could about technology. Art was ?ahead of the technology game and used the computer to create all of their marketing including listing flyers with pictures. "This was at a time when other REALTORS were using the MLS print-outs as one of their only marketing tool to sell homes," states Sharon. After every listing they would make at least 500 flyers and hand-deliver them the same day to every REALTOR. This generated more awareness & traffic to their listings and became a standard practice of others in their company and area. According to the Davids, "essentially, we used that as an advantage to market homes more effectively than others back then."
The Davids utilize innovative techniques to market vacant homes when specializing in the sale of luxury estates to affluent buyers around the world. According to Art, "homes are very much like people, they have their own personalities and styles. And like most people, who probably look a lot better with clothes on than off, homes show much better with just the right furniture and accessories. Selling a "naked" home is very difficult. Most people cannot see the potential of a vacant home; they cannot visualize what it will look like." That is why the Davids consider Jennifer Birdsong-Rager of Showhomes a key marketing partner to turn their vacant house listings into valued homes for sale.
Their award winning website, www.Naples4u.com, receives over 1,000 hits a day which is huge exposure for their listings as well as an integral part of their overall marketing. This website contains all the information a person would need to make a wise real estate decision. "It has to get customers attention and allow them to focus on it very quickly 3; it also has to invite visitors to explore and engage all of our free information and useful links starting with our personalized Video Virtual Tour of the area. You can also search 1,000s of home listings and communities, get detailed free reports on 1031 exchanges, financing for foreign nationals and information on the overall home buying and selling process. There is even information about art galleries, golf courses and fishing throughout the area." says Art.
The Davids provide extensive marketing for their listings. "For instance one of our listings," they explain, "can be advertised in three or four magazines with thousands of copies going out." Their listings have internet presence as well as the full range of marketing support, like direct mail and advertising. Specialized newsletters and mailings that go out regularly have been a key strategy in communicating with past and present clients and generating referral business.
The Davids market knowledge of the Naples area and attention to detail are just some of the gifts they give their clients. Always being the teacher, Art stresses the importance of providing lots of information to the customer. Statistics are useful, but a REALTOR must know what's going on in the entire market. Sharon and Art feel that their sellers should know precisely where their home is situated in the market; they don't want to go back to a customer after a month and have to suggest a price reduction. One must have a pro-active approach when communicating the important details in order to make a wise decision. "We'll even discuss what we're thinking in front of our clients, because we're 'partners' with them. Everyone needs to feel comfortable with the decision," says Art. As Sharon states, "The number one rule is constant communication. Throughout the entire process it's smarter to do a thorough job, supplying the buyers/sellers with regular printed reports including all the advertising that was done and phone calls that were made along with complete follow-up checklists. A REALTOR needs to keep everyone informed who's involved in the transaction. We also try to keep both parties aware of a situation. They know what to expect right from the beginning. We constantly converse with both buyers and sellers. We are big picture people. We try to have our buyers see the sellers side and the sellers see the buyers side." According to Art, "We replace stress with success."
As "perfect partners right from the beginning," both Sharon and Art are very customer-centric in their approach to real estate. Each is comfortable and encourages the customer to decide who will take the lead role. "She cares very deeply about the people we serve 3; Sharon always puts herself in their shoes and is honored when someone chooses us as their REALTORS. She takes that responsibility very seriously and works very hard to exceed their expectations," explains Art. "Arts strengths lie in his ability to be detail oriented and keep our business focused on the best possible strategies and methods to better serve our customers. His dedication, hard work, intelligence and a willingness to go the extra mile has really made a difference to our customers and to our business" describes Sharon.
Going the extra mile, these top-producers have even helped customers pack, move and unpack their belongings. When asked why they do this, their immediate response is, "Why not?" They believe that there is nothing greater than to make a positive impact on the lives of people. As REALTORS, they tell their customers when they list their homes, "You better like us, because were going to become part of your family." Many have become their good friends too. On the same note, if a customer lives far away, the Davids become their "surrogate family" and will help in anyway possible to make the transaction go smoothly. Their office runs the same way.
Of course, for Art, education didn't end when he left the classroom. In continuing the growth and success of The David Team, Art combined his mentoring and leadership skills to be able to continue to provide the kind of time and attention they give their customers.
Today the pair manages to balance their time in the office with fun outside the office. While "off duty" Art is an avid golfer which has helped The David Team to become very knowledgeable about some of the areas best golf courses and communities. A self described "exercise maniac," Sharon can be found at the gym while Art is golfing. Together they enjoy the Naples Lifestyle; taking sunset walks along the beach, fine dining and enjoying each others company. The Davids also find time to get involved with charities such as: Relay for Life, St. Matthews House, American Red Cross and Special Olympics.
According to Art and Sharon, "We enjoy spending time together and have been fortunate to be able to spend time together both personally and professionally." Perfect partners to the end, the Davids give their clients the ideal combination of fun and professionalism, real estate expertise and business savvy along with a level of commitment and integrity that changes lives. In fact, the Davids promise to find their customers the "Perfect Home in Paradise."FIVE STAR: Best in Client Satisfaction Real Estate Agents (SM)